Socrates said, "Know thyself." And I say, "Know your users." And you know what? They do not think like you.
We are a creative and ambitious team.
Over the years I’ve seen interesting ways of getting paid to do what we do, from taking a percentage of revenue post-launch to longer-term investments in the business. As for value, it’s about making a case for it – recognising what matters to the client and demonstrating how your expertise will make a difference.